Merry Christmas from Simon Black

Simon Black Academy – 2019 Video


Simon Black today announced the launch of the new Adelaide campus of his Australian Rules Academy.

In collaboration with education partner Torrens University Australia, the Simon Black Australian Rules Academy offers young males and females the opportunity to develop, play and train in an elite environment while studying a university qualification in sports development.

The Academy is the country’s leading, private AFL academy offering secondary school leavers the opportunity to combine elite AFL training with university studies, with campuses in Melbourne, Perth, Brisbane and now Adelaide.

Now in its fourth year, the Australian Rules Academy is proud to be kicking off its new Adelaide campus in the home town of its education partner, Torrens University Australia. Based at the Norwood Oval, the Academy will sit alongside co-resident AFLW team, Adelaide Crows.

Commencing 28 February 2019, males and females from Adelaide and across South Australia will have the opportunity to develop their football skills while completing a university qualification from Torrens University Australia.

While attending the Academy, student-athletes will study a Diploma of Sports Management (Elite) in the first year and then have the option to move onto a Bachelor of Business (Sports Management) in their second and third years with the Academy.

Drawing on his 322-game career at the Brisbane Lions, where he earnt legendary status by winning three premierships, a Norm Smith medal and a Brownlow medal, Simon has taken his 16 years of AFL experience and built the Academy on three central pillars.
The first pillar, elite AFL training, focuses on skill breakdown, combined with strength and conditioning. The second pillar focuses on university study and developing a career off the footy field. The third area of focus is personal development.
“What is really important to us is that the Australian Rules Academy is open to players of all levels – not just the elite. The program is designed to develop student-athletes into elite players with the credentials to take their careers from the change-room to the boardroom,” said Simon Black.

“We don’t just want our student-athletes to be drafted to the AFL or SANFL. We also want our student-athletes to be the next round of CEOs, Administrators, Marketing Professionals, Nutritionists and Sports Coaches. Whatever the path they decide to choose, we can provide the opportunity for them to achieve their goals, both on and off the field.”

Torrens University Vice Chancellor Professor Justin Beilby said: “We’re proud of our partnership with the Simon Black Australian Rules Academy. We believe it’s important for the student-athletes to pursue their passion and achieve the best level of AFL they can, while also understanding the need to have alternative career opportunities, which can be provided through a quality education.

“Our role is to help Academy participants build a foundation for their careers during and following their sporting lives. Our Bachelor of Business (Sports Management) program will equip them with the theoretical and technical knowledge required to operate and manage effectively within the field of sports management,” Professor Beilby said.

Student-athletes will have the very best support while attending the Academy with Sam Elliott joining as Student Success Coach/Tutor. Sam is also the current Director of Football at St Peter’s College, Adelaide. Supporting Sam will be an elite Coach to be announced shortly.

Selecting a central venue for the new academy was key and the Norwood Football Club is excited to have the Simon Black Australian Rules Academy based at Coopers Stadium in 2019. Norwood Football Club CEO James Fantasia says: “As a professional sporting organisation we are always looking to form partnerships that are aligned with our core values, including innovation and professionalism.”

“After seeing the elite standards and outcomes the Australian Rules Academy offers young men and women through providing the opportunity to receive elite football coaching, undertake University level education and overall fantastic personal development, we formed the view that the Simon Black Academy was exactly the type of program that fits within our philosophy as a football organisation.”

Black adds: “Norwood Oval provides a central location for easy access from all parts of Adelaide, and with the multi-million dollar investment in Coopers Stadium taking place, student-athletes will have access excellent facilities to develop their game while completing their studies.”

The Simon Black Australian Rules Academy is now taking enrolments for its 25 February 2019 intake. More information can be found at:

As part of the collaboration with Torrens University Australia, students at the Simon Black Academy can access FEE-HELP. FEE HELP is a loan scheme that assists eligible fee-paying students to pay their tuition fees once their annual salary reaches a predetermined amount.

Simon Black – 2019 Address

To the students, staff, and supporters,

The Simon Black Australian Rules Academy had a stellar year in 2018, and we are gearing up for an even better year of footy and education in 2019. To the students returning from last year’s break – we welcome you back. To the new students commencing at our academy this year – I personally look forward to working with each one of you.

To date, more than 400 students have participated in our 3-Pillar Program (Academic, Football, and Personal Development), and we are extremely proud of our students’ achievements academically and on the Football field. With our fourth year of the Simon Black Academy program underway, I want to take this opportunity to discuss our academy, and what we have to look forward to this year. Read more